Ginza Maison Hermès is a lantern that lights up the town.

- Jean-Louis Dumas, the fifth generation CEO of Hermès

© Stirling Elmendorf

Our theme for 2024 at Hermès is “The spirit of the Faubourg”. The first Hermès store was opened in Paris at 24 rue du Faubourg Saint-Honoré. Carrying on its spirit, Ginza Maison Hermès is determined to be a medium for delivering surprise and delight throughout the year while lighting up the town. For our Botanical program in January, we are going to fill the windows of Ginza Maison Hermès with plants, and also open a flower shop. We are preparing a different program for each month based on various facets of the spirit animating the Faubourg store, and hope you will enjoy these programs, which will be staged on the premises of Ginza Maison Hermès and special websites.

STORY

The aspirations of Jean-Louis Dumas that imbue Ginza Maison Hermès

Hermès was founded way back in 1837. Starting out as a workshop for horse harnesses, it opened a maison (house) in Japan in 2001 that drew on Hermès's more than 160 years of tradition and history. Jean-Louis Dumas, its former CEO, who was Hermès CEO at the time, wanted a location particularly in the Ginza district, where the streets are lined with many long-standing stores. In his mind, he pictured Ginza Maison Hermès as a lantern that would warmly light up the town. Dumas also had a unique idea for the store itself, which he characterized as “an upside-down tree”. The top floor would to contain an art gallery and a little theater—cultural facilities of the sort that are common on the streets of Paris—and function as the “roots”. He intended for these facilities to capture both culture and history, as well as new creative trends and contemporary sensibilities—and pass them down as nourishment not only to visitors but also to Hermès staff working in the building’s atelier and offices, or the “trunk”. The tree would then bear “fruit” in the form of the distinctive Hermès objets (products) available at the boutique on the lower floors. This was the essence of the “upside-down tree”.
From the 2021 edition of Le Chemin d’Hermès (The Path of Hermès) by Keiko Takemiya, published by Chuokoron-shinsha.Inc., © Keiko Takemiya
It was the architect Renzo Piano who produced a design that transformed this novel idea into a sparkling gem of a building. The interior decoration was handled by Dumas’s wife Rena, who was an interior designer. The use of translucent glass blocks served to both integrate the streetscape and the interior in the daytime and illuminate the streetscape at night as the building transformed into an urban “lantern” lit from inside. If you look up at the Ginza sky from the other side of the street on which Ginza Maison Hermès sits, you will see a statue of an artificier (firework maker). sitting astride a horse on top of the building’s glass facade.

© Stirling Elmendorf

This statue was created in Paris in 1987 to celebrate the 150th anniversary of Hermès. The artificier later made the journey from Paris to Ginza. Like its iconic counterpart on the roof of the Paris Faubourg store, the first one Hermès opened, this artificier holds two flagpoles with fluttering Hermès scarves instead of fireworks.

© Sacha Van Dorssen

Jean-Louis Dumas

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